For one thing, I believe that each membership renewal section on our new website should contain a link to the fund, maybe inviting people to add another contribution while they are renewing their membership.
What about having certain issues or training focuses listed periodically with the endowment link. Stories of what our members are doing with a focus on the great changes and improvements in people’s lives might pull on people’s passions, show the benefits of our work and encourage them to support our operations.
William Glasser Institute-New Zealand has just given a NZ $1000.00 contribution to the Endowment Fund. This came from a slight profit we made on our recent conference. Unfortunately the exchange rate takes a bit but every bit counts.
A suggestion for promotion may be to publish in the newsletter a generic thank you to all who have made donations to the endowment and how it has grown over the last year. This would not be a request for people to donate, but a reminder of how important the endowment is to the organization.